Category: Patronage

  • Gallery #1 didn’t have the decency to reply…

    The gallery (which I shall refer to as Gallery #1 because there will be others) didn’t get back to me within a week so I decided to give them a call. I asked to speak to the owner (whom I named – I didn’t just say "may I speak with the owner" – the typical cold-calling approach!) but was told he was not in. I then started having a chat with the man who answered the phone. I said to him that I just wanted to make sure the owner had received my email – in this day-and-age of junk mail there was a good chance that he didn’t. The gentleman asked my name and said that the gallery receives maybe a dozen approaches from artists a day, that the owner generally checks all the mail, and if he hadn’t got back to me then the chances are he would not.

    The gentleman said that the gallery doesn’t have enough time in their calendar or space in their gallery to show all the work of their existing artists – let alone taking on new ones. He apologised and said that that was just the reality of the situation. I thanked him and that was the end of the conversation.

    I just feel that with a gallery owner making his living from hard-working artists – that at least he would have the decency to reply to a prospective artist who has approached him for representation. Suppose the situation was reversed: I was a famous artist, he was setting up a new gallery aiming for the big time, and he approached me… Did he ever stop to think how he might feel if I completely ignored him?

    He may live to regret it – who knows? The search goes on…

  • My First Approach to a Top Commercial Art Gallery

    Today I made my first approach to a top commercial art gallery to see if they are interested in representing me. This must be something akin to an author approaching a book publisher to try to get their work published. I am sure that, like novels, some will like your work and some will not…

    I selected them very carefully on the basis that they deal with famous contemporary artists – including those working in photographic and digital mediums, and I know of them indirectly through a buyer of one of my works.

    It will be interesting to see if they consider my work on merit or whether they are more interested in the CV – i.e. something which tells them you are good – or not – as the case may be…

    This endeavour has been slightly delayed due to the RA Summer Exhibition – where one of my three pieces was damaged and the insurance claim has taken some time to be settled. It has meant that some of my work has been sitting in their vaults awaiting collection. I did not want to arrange for more than one collection – preferring to await the outcome of the insurance claim. The RA has been very good in dealing with the damaged picture, has resolved it amicably, and they have returned all my work at their own expense.

    I am still struggling with the catch22 situation I am in – of trying to get financial security to do more art. I have to support my family and home, and somehow I have to break out of non-art work. Family life is precious, and there can be no better creation than children. However, they do sap art time…

  • I did not get into the RCA: is that a good or a bad thing?!

    After all the trouble the applicants go through to apply, to put a portfolio together, the logistics of sending their portfolio in and collecting it (mine was very big: I had to make a portfolio case because you can’t buy them as big as I needed, and I had to hire a van) – if we are unsuccessful, is it asking too much to be informed why?

    Was it that they felt they had no one in the department who knows enough about digital art, digital and analogue photography, and natural digital painting – the areas I am particularly interested in? Do they even recognize this as a valid art form? Do they appreciate the amount of effort and skill involved in this art form? Are they relatively new to computing, and is their perception of computing so naive thet they think anything done using computers is easy? Is it just too new for them and do they feel they couldn’t support me at a sufficiently advanced level?

    Of course it could have been that the selection panel’s consensus of opinion of my work was simply that it wasn’t good enough and showed no potential or promise. Or it could have been that with only forty-five places available, they simply considered that there were at least forty-five other applicants who were better or more deserving than me? I have no idea.

    One thing we were told at the Open Day was that they were looking for applicants who showed a certain “need” or incompleteness: students who weren’t entirely sure where they were going. As soon as I heard this I started to doubt my chances… I am not in the least unclear about the art I am creating. This selection policy is at odds with scientific and social science disciplines (and almost certainly the other arts) – where academic establishments select the best on merit – i.e. those with the most promise, the most talent, and the clearest vision. What is wrong with being clear?! Surely the best artists are clear about what they are trying to achieve?!

    Now that the whole process is over and I am no longer trying to get a place at the RCA, I can speak my mind freely. First of all I am not in the least bitter about the rejection – a bit disappointed yes, but not bitter. In fact it takes a huge weight off my mind – the pressure of how to finance it. I confess I was hoping to go there mainly for the kudos, and to have the time to explore new things. I certainly don’t feel I need direction, and if the selection panel think someone else would benefit more from studying there than me – that is their prerogative.

    However, it does answer a few questions that I had… I spoke to a number of students on the Open Day and not one of them seemed to know what they were doing – artistically. One second-year student was really quite stressed out by it, and I really felt for her. What do they expect if they select students who don’t know what they are striving for?!

    It wasn’t all bad: on the Open Day some of the graduate illustration and animation work we were shown (via the internet) was excellent – but then it would be if you pick the best of the last few years?

    The exhibition of work-in-progress was outstandingly bad. It is no exaggeration to say that the whole exhibition wouldn’t have looked out of place in a secondary, or even primary, school art display. There was no display of talent, care, or pride of work (with the exception of some of the textile work). My jaw dropped when I saw it. With utter disbelief I said to myself “Is this the best of the best…?”

    If this is what is taught in art colleges, if this is the standard that art students are molded into producing and praised for – then that answers the fundamental question I have with modern art: why is the vast majority of it so bad, shoddy, poor in work-person-ship and professionalism, and almost irreverent? Are the lecturers so embroiled with theory and the quest for originality – almost at any cost – that they have lost sight of what art is about? Art is not about pandering to novelty-seeking academics – who are so caught up in art history and theory that they long for new ideas to muse and pontificate about. Art is for society, it is a public discipline, and as such is judged by the majority – by the public. If it doesn’t communicate with the public in a positive way at some level then it has failed. Period.

    A word of advice to aspiring artists, and you can take it or leave it. Academics are not wealthy people. They will not buy your work, or if they do, you will not get much from them for it. Think about who your buyers might be, and consider them, not you tutors, when producing work… If you get a first class degree or some other qualification and nobody buys your work because it is so obscure and inaccessible…

    In closing, I would say about the buildings themselves, that they in no way lend themselves to art. They would be better used as offices or a prison: totally uninspiring and with very poor natural lighting. I don’t think I could have spent much time there…

    I am not sure why the RCA has the kudos it undoubtedly has. What does this say about “lesser” art colleges…?